How this page came to be

A sunday morning about 6 moths ago I was bored out of my mind, my wife was away and since I didn't have anything to do I decided to take some pictures of all my clothes to have some sort of inventory. I've been interested in fashion and buying clothes for a few years and had been putting together a wardrobe with a focus on technical clothing since the end of 2011.

The pictures came out looking pretty cool even if they were taken with an iphone and had pretty bad quality so I posted them on reddit here: My "techwear" wardrobe. Mostly outlier and icebreaker. 90% technical fabrics (merino+schoeller). The thread exploded with 1500 upvotes and almost 400 comments. People were seriously interested about it and asked tons of questions so I decided to expand it on a website focused on technical clothing and cool gear on a domain I already had:

Clothes, Gear and materialism

It has been a while since I had a web project that interested me. I've been making websites and working as a sysadmin since I was a teenager, after a mild burn-out face I dropped most of my coding projects and focused on improving myself. One of the things that I've been really into for the last years 4 or 5 years has been clothing. It started thanks to reddit's malefashionadvice where I learnt the basics about clothing, proper fit, basic rules. Most importantly, I found out that I didn't like most of the styles on those sites and gravitated to a more casual look. I discovered there that the casual techwear clothing really calls me and have spent countless hours reading reviews and following new releases and products from some of the most ground breaking brands in the market.

I love reading, books, articles, reviews... I like to research products, to find the best product in a category that I need that fits my budget. I don't buy outrageously expensive stuff but good things aren't cheap either. Since I know what I, like my wardrobe is very cohesive, I don't generally buy things because they are fads but because I honestly do like them. Over the last 5 years I've spent hundreds of hours "researching" stuff.

Not just clothes

I was going to dedicate exclusively to clothing but I've decided to expand it to some other stuff that I have and enjoy. Stuff that I carry daily with me (EDC, wallets, keychains, etc..), travel gear, skincare stuff, apps and websites that I find useful and in general, things that have improved my life in some way.

My shopping philosophy

I know I generally find everything I review to be awesome, but that's because I know what else is available in the market and I'm trying to make an objective comparison.

I don't do this page to brag about the stuff I have. I'm pretty humble about it and I've never cared much about what people thinks. I buy the things for myself, I dress for myself, I like clothes without logos, that usually don't look as expensive as they are. I just try to find stuff that makes my daily life more pleasant. I hope not to come off as an arrogant materialistic bastard cause that's not me.

What to expect from this page

I would like to say that you can expect 1 or 2 new articles per week but I know myself and I'm going to be realistic. The problem is that I usually get into kind of a rut for a couple months where I get lazy and abandon my projects. I'm trying to finally grow up and get off that cycle.

Last weekend, with my wife's help we spent around 6 hours talking pictures of all the clothes in my wardrobe. I have a canon s120 now, a pretty nice camera so the pictures look much better than the ones in reddit's post and I'm much more motivated to work on the site. I've set up a couple pledges with beeminder to force myself to write and edit almost daily. I know I'm not a great writer, english is not my main language so I guess I'll have to keep writing to keep improving.

Hope you enjoy the website, subscribe thought twitter or rss.

Thanks a lot for reading, if you have some questions about anything on this page, feel free to write me at